Innovatsi Inc. | Law Firm Marketing Partners

Privacy Policy

Last Updated: May 5, 2025

At Innovatsi, we are committed to protecting the privacy and personal information of our clients, their customers, and visitors to our website, Innovatsi.com. This Privacy Policy outlines how we collect, use, disclose, and safeguard personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws in Canada, such as British Columbia’s Personal Information Protection Act (PIPA). As a marketing agency serving law firms, we prioritize transparency and security in all data-handling practices.

1. Scope of This Policy

This Privacy Policy applies to personal information collected by Innovatsi through:

  • Our website, Innovatsi.com.
  • Digital marketing services (e.g., email campaigns, social media advertising).
  • Website development and analytics services for law firm clients.
  • Client interactions (e.g., consultations, contracts).

“Personal information” refers to any information about an identifiable individual, such as names, email addresses, or IP addresses, as defined by PIPEDA.

2. Information We Collect

We collect personal information only when necessary to provide our services, with your consent, or as required by law. The types of information we may collect include:

  • Contact Information: Names, email addresses, phone numbers, or mailing addresses provided by clients or website visitors (e.g., via contact forms or account registration).
  • Client Customer Data: Data provided by law firm clients for marketing campaigns (e.g., email lists, demographic data), handled on their behalf.
  • Website Usage Data: IP addresses, browser types, device information, and analytics data (e.g., via cookies or Google Analytics) to improve our website and services.
  • Professional Information: Business details from law firm clients (e.g., firm name, practice areas) for service delivery.

3. How We Collect Information

We collect personal information through:

  • Direct Interactions: When you submit forms, sign contracts, or communicate with us (e.g., via email or phone).
  • Automated Technologies: Cookies, web beacons, or analytics tools on Innovatsi.com or client websites we manage. See our Cookie Policy for details.
  • Client-Provided Data: Information shared by law firm clients for marketing or website development purposes.
  • Third Parties: Data from trusted partners (e.g., analytics providers, advertising platforms) with your consent or under contract.

4. How We Use Information

We use personal information to:

  • Provide and improve our services, such as developing websites, managing marketing campaigns, or delivering analytics reports.
  • Communicate with clients and respond to inquiries.
  • Personalize user experiences on Innovatsi.com or client websites.
  • Comply with legal obligations, such as tax reporting or anti-spam laws.
  • Conduct analytics to enhance our services and client outcomes (e.g., campaign performance tracking).

We do not use personal information for purposes other than those disclosed unless we obtain your consent or are required by law.

5. Consent

We collect and use personal information with your express or implied consent, obtained through:

  • Opt-in forms (e.g., newsletter subscriptions).
  • Agreements with law firm clients for data processing.
  • Cookie consent banners on our website.

You may withdraw consent at any time by contacting us (see Section 10), subject to legal or contractual restrictions. Withdrawal does not affect prior lawful processing.

6. Disclosure of Information

We do not sell or rent personal information. We may disclose personal information:

  • To third-party service providers (e.g., hosting providers, analytics platforms) under strict confidentiality agreements to deliver our services.
  • To law firm clients when processing their customer data for marketing campaigns, with appropriate consents in place.
  • As required by law, such as in response to a court order or regulatory request.
  • To protect Innovatsi’s rights, safety, or property (e.g., in fraud investigations).

All third parties are contractually obligated to comply with PIPEDA and safeguard your data.

7. Data Security

We protect personal information with industry-standard measures, including:

  • Encryption (e.g., SSL/TLS for website data transmission).
  • Access controls and secure storage systems.
  • Regular security audits and updates to our systems.
  • Staff training on privacy and data protection.

Despite these measures, no system is completely secure. We promptly address any data breaches and notify affected individuals as required by PIPEDA.

8. Your Rights

Under PIPEDA, you have the right to:

  • Access: Request a copy of your personal information we hold.
  • Correct: Request corrections to inaccurate or incomplete data.
  • Delete: Request deletion of your data, subject to legal retention requirements.
  • Complain: File a complaint with us or the Office of the Privacy Commissioner of Canada.

To exercise these rights, contact our Privacy Officer (see Section 10). We will respond within 30 days, as required by PIPEDA.

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or meet legal requirements. For example:

  • Client contact information is retained for the duration of our business relationship.
  • Website analytics data is retained for up to 26 months (Google Analytics default).
  • Client customer data is deleted or returned upon contract termination, per client agreements.

Data is securely deleted or anonymized when no longer needed.

10. Contact Us

For questions, requests, or complaints about our privacy practices, please contact:
Innovatsi Privacy Officer
Email: privacy@innovatsi.com
Address: Innovatsi Inc., 150 Elgin St, Ottawa, ON

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376 or www.priv.gc.ca.

11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised “Last Updated” date. We encourage you to review this policy periodically.