Last Updated: May 5, 2025

At Innovatsi, we are dedicated to delivering digital marketing, website development, and branding services to law firms across Canada with the highest standards of integrity, transparency, and compliance. This compliance statement outlines our commitment to adhering to all applicable laws, regulations, and professional standards, ensuring trust and accountability in our work with legal professionals.

Our Commitment to Compliance

Innovatsi operates in full compliance with Canadian federal and provincial laws, as well as industry-specific regulations governing marketing and legal advertising. Our compliance program is built on:

• Adherence to legal and regulatory frameworks, including those set by the Law Society of Ontario (LSO) and other provincial law societies.
• Protection of client and user data under Canadian privacy laws.
• Ethical marketing practices that respect the professional standards of the legal industry.
• Continuous training and monitoring to maintain compliance across all services.

Data Protection and Privacy

Innovatsi prioritizes the security and privacy of personal information collected from our clients, their customers, and website visitors. We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, such as British Columbia’s Personal Information Protection Act (PIPA). Our data protection practices include:

• Collecting only necessary data (e.g., contact details, website analytics) with clear consent.
• Using industry-standard encryption and security measures to safeguard data.
• Providing clients and users with rights to access, correct, or delete their personal information.
• Conducting regular audits to ensure secure data handling.

For more details, please review our Privacy Policy.

Regulatory Compliance

As a marketing agency serving law firms, Innovatsi ensures compliance with regulations governing legal advertising and professional conduct, including:

• Law Society Regulations: We adhere to the Law Society of Ontario (LSO) Rules of Professional Conduct and similar rules in other provinces, ensuring marketing materials for law firms are truthful, verifiable, and not misleading. We avoid claims of superiority or guarantees of results, as required by LSO Rule 4.2-1.
• Canadian Anti-Spam Legislation (CASL): Our email marketing campaigns comply with CASL, requiring express or implied consent, clear identification, and unsubscribe options.
• Accessibility Standards: Our website development services align with the Accessible Canada Act (ACA) and Ontario’s Accessibility for Ontarians with Disabilities Act (AODA), meeting Web Content Accessibility Guidelines (WCAG) 2.0 Level AA standards to ensure inclusivity.
• Competition Act: We ensure all marketing claims are accurate and transparent to avoid misleading advertising.

We work closely with legal experts to ensure our services meet these standards across all Canadian jurisdictions.

Ethical Marketing Practices

Innovatsi is committed to ethical business practices in all interactions with clients, partners, and their audiences. Our Code of Conduct emphasizes:

• Transparency in client engagements, including clear pricing and deliverables.
• Respect for the legal profession’s ethical boundaries, avoiding sensational or unprofessional marketing tactics.
• Zero tolerance for deceptive practices, bribery, or corruption.
• Commitment to diversity, inclusion, and fair treatment in all operations.

Reporting and Accountability

We encourage clients, employees, and stakeholders to report compliance concerns. Contact our compliance team at:

• Email: compliance@innovatsi.com
• Address: Innovatsi Inc., 150 Elgin St, Ottawa, ON.

Reports are investigated promptly and confidentially, with no retaliation against those who raise concerns in good faith.

Updates to This Compliance Statement

We may update this statement to reflect changes in laws, regulations, or our services. Updates will be posted here with the revised “Last Updated” date.

Contact Us

For questions about our compliance practices, please contact:
Innovatsi Compliance Team
Email: compliance@innovatsi.com
Address: Innovatsi Inc., 150 Elgin St, Ottawa, ON