Innovatsi Inc. | Law Firm Marketing Partners

Case Studies

Innovatsi Case Study: Elevating Client Growth for Fraser & Singh Law Firm

Client Overview

Fraser & Singh Law Firm is a mid-sized family law and estate planning practice based in Calgary, Alberta. Founded in 2012, the firm employs 10 lawyers specializing in divorce settlements, child custody disputes, and wills and estates. While they had a loyal client base built through referrals, their digital presence was minimal by mid-2024, with an outdated website and no cohesive marketing strategy to reach new clients across Alberta.

Challenge

Fraser & Singh faced two key obstacles:

  1. Limited Online Reach: Their website rarely appeared in Google searches for terms like “Calgary family lawyer” or “estate planning Alberta,” leaving them invisible to potential clients.
  2. High Cost, Low Yield: Their sporadic attempts at radio ads and local flyers resulted in a steep cost-per-lead (CPL) of CAD $300 and a conversion rate of just 4%, stunting growth.

Their objective: increase client inquiries by 50% within six months while lowering CPL and establishing a sustainable marketing funnel in the competitive Calgary market.

Solution

Innovatsi partnered with Fraser & Singh in September 2024 to deliver a Canada-focused marketing strategy tailored to legal professionals. Our approach included:

  1. Localized SEO:
    • Targeted high-intent keywords like “divorce lawyer Calgary” and “Alberta estate planning services.”
    • Revamped their website with region-specific content, faster load times, and mobile optimization.
    • Secured backlinks from Canadian legal directories (e.g., Law Society of Alberta listings) and local blogs.
  2. Google Ads Campaign:
    • Launched geo-targeted Google Ads across Alberta, with ad copy like “Facing a Divorce in Calgary? Free Consultation Today!”
    • Used call extensions and custom landing pages to track inquiries and optimize conversions.
  3. Content Marketing:
    • Developed a blog series on topics like “Navigating Child Custody Laws in Alberta” and “Why You Need a Will in Canada.”
    • Offered a free downloadable guide, “Your Guide to Family Law in Alberta,” to capture leads via email sign-ups.
  4. Social Media Strategy:
    • Built a LinkedIn presence to network with Alberta-based professionals and organizations.
    • Ran Facebook ads targeting Calgary-area residents aged 30-60, highlighting client success stories and free consultations.

Implementation

Innovatsi rolled out the strategy over three months:

  • Month 1: Website overhaul, foundational SEO, and Google Ads launch.
  • Month 2: Content production, backlink campaigns, and social media rollout.
  • Month 3: Data-driven optimization, refining ad targeting and expanding content based on performance.

Results

By March 2025, six months into the partnership, Fraser & Singh Law Firm achieved significant gains:

  • Website Traffic: Organic visits jumped 170%, from 400 to 1,080 monthly visitors.
  • Search Rankings: The firm ranked on Google’s first page for 12 key terms, up from zero previously.
  • Client Inquiries: Monthly inquiries rose from 15 to 25, a 67% increase, surpassing the 50% target.
  • Cost Per Lead: CPL fell from CAD $300 to CAD $140, a 53% reduction, driven by efficient ads and organic growth.
  • Conversion Rate: Landing page conversions climbed from 4% to 11% with compelling content and clear CTAs.
  • Revenue Impact: Signed cases increased by 35%, adding an estimated CAD $225,000 in revenue over six months.

Client Testimonial

“Innovatsi transformed how we attract clients. Their Canada-specific expertise meant we weren’t just another firm—they made us the go-to name in Calgary for family law. Now, we’re growing without breaking the bank.”
— Priya Singh, Partner, Fraser & Singh Law Firm

Key Takeaways

  1. Local Focus Wins: Targeting Alberta-specific terms and audiences maximized relevance and results.
  2. Multi-Channel Success: Blending paid ads with organic content created a powerful lead-generation engine.
  3. Cost Efficiency: Smart optimization slashed CPL, proving scalable growth is possible in Canada’s legal market.

Conclusion

Innovatsi’s Canada-centric marketing solutions turned Fraser & Singh Law Firm into a standout player in Calgary’s legal scene. This case study demonstrates our ability to deliver measurable growth for Canadian legal professionals, leveraging localized strategies to drive inquiries and revenue.

Innovatsi Case Study: Scaling Success for Nguyen & Associates Immigration Law

Client Overview

Nguyen & Associates Immigration Law is a boutique firm based in Vancouver, British Columbia, specializing in immigration services, including work permits, permanent residency applications, and refugee claims. Founded in 2015, the firm’s five lawyers had earned a strong reputation among Vancouver’s diverse communities but relied almost entirely on client referrals and in-person networking events. By mid-2024, their online presence was virtually nonexistent, limiting their ability to reach Canada’s growing immigrant population.

Challenge

Nguyen & Associates faced two primary issues:

  1. Digital Invisibility: Their website ranked poorly for critical search terms like “Vancouver immigration lawyer” or “Canadian work permit help,” leaving them out of reach for prospective clients.
  2. Seasonal Fluctuations: Their lead flow was inconsistent, peaking during immigration policy changes but dropping sharply otherwise, with an average of 10 inquiries per month and a cost-per-lead (CPL) of CAD $200 from occasional print ads.

Their goal: boost monthly inquiries by 60% within six months, stabilize lead flow year-round, and establish a strong online presence in Vancouver’s competitive market.

Solution

Innovatsi began working with Nguyen & Associates in September 2024, crafting a Canada-specific marketing strategy for their immigration law niche. Our approach included:

  1. Targeted SEO:
    • Optimized their website for high-value keywords like “BC immigration lawyer,” “express entry help Vancouver,” and “refugee lawyer Canada.”
    • Added multilingual content in English, Mandarin, and Punjabi to appeal to Vancouver’s diverse population.
    • Secured backlinks from Canadian immigration forums, BC government resource pages, and local multicultural organizations.
  2. Google Ads Campaign:
    • Launched a Vancouver-focused Google Ads campaign with ad copy like “Need a Work Permit in Canada? Call Our Vancouver Experts!”
    • Used remarketing ads to re-engage website visitors and dynamic keyword insertion to match search intent.
  3. Educational Content:
    • Produced a blog series tackling immigration topics, such as “Top 5 Mistakes in Canadian Visa Applications” and “How to Sponsor a Family Member in BC.”
    • Created a free eBook, “Your Path to Canada: Immigration Basics,” offered as a lead magnet to build an email list.
  4. Community Engagement:
    • Ran Instagram and Facebook ads targeting Vancouver’s newcomer communities, featuring video testimonials from successful clients (e.g., a family granted residency).
    • Partnered with local settlement agencies to host webinars, promoted via Eventbrite and social media.

Implementation

Innovatsi executed the strategy over three months:

  • Month 1: Website revamp, multilingual SEO setup, and Google Ads launch.
  • Month 2: Content development, backlink outreach, and social media campaign kickoff.
  • Month 3: Performance tweaks, including ad budget reallocation and webinar promotion.

Results

By March 2025, six months after starting with Innovatsi, Nguyen & Associates saw remarkable progress:

  • Website Traffic: Organic traffic soared by 200%, from 300 to 900 monthly visitors.
  • Search Rankings: The firm ranked on Google’s first page for 10 key immigration terms, up from none previously.
  • Client Inquiries: Monthly inquiries increased from 10 to 18, an 80% jump, exceeding the 60% target.
  • Cost Per Lead: CPL dropped from CAD $200 to CAD $90, a 55% reduction, thanks to organic leads and optimized ads.
  • Conversion Rate: Website conversions rose from 3% to 10% with streamlined forms and multilingual CTAs.
  • Revenue Impact: The firm signed 25% more cases, adding an estimated CAD $180,000 in revenue over six months.

Client Testimonial

“Innovatsi understood our niche and our city. Their strategy didn’t just bring us clients—it made us a trusted name for immigrants in Vancouver. We’re busier than ever, and it’s consistent now.”
— Linh Nguyen, Founding Partner, Nguyen & Associates Immigration Law

Key Takeaways

  1. Niche Targeting: Focusing on immigration-specific terms and multilingual outreach tapped into Vancouver’s unique demographic.
  2. Community Connection: Combining digital ads with local engagement built trust and amplified results.
  3. Stability Achieved: A mix of evergreen content and timely campaigns smoothed out seasonal dips.

Conclusion

Innovatsi’s tailored marketing solutions propelled Nguyen & Associates into Vancouver’s spotlight, proving our expertise in driving growth for Canadian legal professionals. This case study highlights how we blend digital innovation with local insight to deliver lasting success in specialized legal markets.

Innovatsi Case Study: Revitalizing Growth for MacLeod & Sons Criminal Defence

Client Overview

MacLeod & Sons Criminal Defence is a well-established firm in Halifax, Nova Scotia, specializing in criminal law, including DUI cases, assault charges, and white-collar crime defence. Founded in 2008, the firm’s three partners and four associates had a strong courtroom reputation but saw declining client inquiries by mid-2024. Their marketing was stuck in the past—relying on Yellow Pages ads and a basic website that hadn’t been updated in years—leaving them overshadowed by newer, tech-savvy competitors.

Challenge

MacLeod & Sons faced two core problems:

  1. Outdated Online Presence: Their website was buried on search engines, missing out on terms like “Halifax criminal lawyer” or “DUI lawyer Nova Scotia.”
  2. Stagnant Lead Flow: Their traditional advertising yielded just 12 inquiries per month at a cost-per-lead (CPL) of CAD $280, with a low 3% conversion rate, as potential clients turned to more visible firms.

Their goal: increase inquiries by 50% within six months, modernize their marketing, and reclaim their position as Halifax’s go-to criminal defence firm.

Solution

Innovatsi teamed up with MacLeod & Sons in September 2024, delivering a Canada-centric digital marketing strategy tailored to criminal law. Our approach included:

  1. SEO Revamp:
    • Optimized their website for searches like “best criminal lawyer Halifax” and “Nova Scotia defence attorney.”
    • Improved site usability with a modern design, fast load times, and a prominent “Contact Us” feature.
    • Earned backlinks from Canadian legal blogs, Nova Scotia news outlets, and professional associations.
  2. Google Ads Campaign:
    • Launched a Halifax-targeted Google Ads campaign with urgent, action-driven copy like “Charged with DUI in Halifax? Get Expert Defence Now!”
    • Used negative keywords (e.g., “free legal aid”) to filter out low-value clicks and integrated call tracking for immediate client contact.
  3. Content Marketing:
    • Published blog posts addressing client concerns, such as “What Happens After a DUI Arrest in Nova Scotia?” and “How to Choose a Criminal Lawyer.”
    • Offered a free downloadable checklist, “Your Rights During a Criminal Charge in Canada,” to capture leads.
  4. Reputation Boost:
    • Encouraged satisfied clients to leave Google Reviews, boosting their rating from 4.2 to 4.8 stars.
    • Ran YouTube ads featuring short partner testimonials (e.g., “40 Years Defending Halifax—We Fight for You”), targeting Nova Scotia viewers.

Implementation

Innovatsi executed the strategy over three months:

  • Month 1: Website redesign, SEO groundwork, and Google Ads rollout.
  • Month 2: Content creation, backlink building, and YouTube campaign launch.
  • Month 3: Optimization based on data, refining ad spend, and amplifying review efforts.

Results

By March 2025, six months into the partnership, MacLeod & Sons Criminal Defence saw a dramatic turnaround:

  • Website Traffic: Organic visits rose 150%, from 350 to 875 monthly visitors.
  • Search Rankings: The firm hit Google’s first page for 14 high-intent keywords, up from 1 previously.
  • Client Inquiries: Monthly inquiries climbed from 12 to 20, a 67% increase, surpassing the 50% goal.
  • Cost Per Lead: CPL fell from CAD $280 to CAD $130, a 54% drop, driven by organic traffic and efficient ads.
  • Conversion Rate: Website conversions improved from 3% to 9% with a streamlined intake process.
  • Revenue Impact: Signed cases grew by 30%, adding an estimated CAD $200,000 in revenue over six months.

Client Testimonial

“Innovatsi dragged us into the 21st century and put us back on top in Halifax. Their strategy was spot-on for criminal law, and now we’re getting calls every day from clients who need us most.”
— Ian MacLeod, Senior Partner, MacLeod & Sons Criminal Defence

Key Takeaways

  1. Urgency Matters: Fast-response ads and content resonated with clients facing criminal charges.
  2. Reputation Drives Trust: Leveraging reviews and testimonials rebuilt credibility in a digital-first market.
  3. Local Dominance: Halifax-specific targeting outmaneuvered broader competitors.

Conclusion

Innovatsi’s specialized marketing solutions revitalized MacLeod & Sons, proving our ability to modernize and grow Canadian legal practices. This case study underscores how we combine strategic insight with localized execution to deliver exceptional results for criminal defence firms in Canada.