Connect with Clients Where They Are

Social media can grow your law firm’s reach and reputation—but it takes strategy to get it right. Use this checklist to start building your presence. Need a pro boost? Innovatsi’s ready to help!

1. Pick the Right Platforms
   • Focus where your clients are (e.g., LinkedIn for pros, Facebook for locals, Instagram for visuals).
2. Set Up Profiles
   • Complete bios with your firm’s name, location (e.g., “Toronto”), and contact info—keep it sharp.
3. Plan Your Posts
   • Share a mix: tips (e.g., “Divorce FAQs”), wins, and community news—aim for 2-3 posts weekly.
4. Stay Canadian
   • Tailor content to your region (e.g., “BC Immigration Updates”) to connect locally.
5. Use Visuals
   • Post pro photos, infographics, or short videos—simple but eye-catching works best.
6. Engage Your Audience
   • Reply to comments and messages fast—show you’re approachable and active.
7. Run Smart Ads
   • Try targeted ads (e.g., “Free Consult in Halifax”) to reach the right people without overspending.
8. Track What Works
   • Check likes, shares, and clicks monthly to see what resonates with your followers.
9. Keep It Professional
   • Avoid oversharing or risky posts—stick to your firm’s voice and values.
10. Stay Consistent
    • Post regularly and update profiles to keep your firm top-of-mind year-round.

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Ready to Master Social Media?
A strong social presence takes more than just posting. At Innovatsi, we craft winning strategies for Canadian law firms to turn followers into clients. Contact us to take your social game to the next level!