Protect and Boost Your Firm’s Good Name

Your reputation is everything in law. A strong online presence builds trust and attracts clients—but it takes effort to maintain. Use this checklist to keep your firm shining. Want expert help? Innovatsi’s here for you!

1. Claim Your Profiles
   • Set up or update listings on Google Business, Yelp, and legal directories (e.g., Law Society sites).
2. Monitor Reviews
   • Keep an eye on what clients say on Google, Facebook, and other platforms—good or bad.
3. Encourage Positive Feedback
   • Ask happy clients to leave reviews after a win (keep it simple: “Share your experience!”).
4. Respond Professionally
   • Reply to all reviews—thank fans, address critics calmly (e.g., “We’re sorry, let’s talk offline”).
5. Showcase Wins
   • Highlight testimonials or case successes on your website and social media (with permission!).
6. Watch Your Name
   • Search your firm’s name monthly to spot mentions—good press or rogue comments.
7. Fix Errors Fast
8. Correct wrong info (e.g., old address, phone) on listings to avoid confusion.
9. Build Trust Online
   • Post helpful content (e.g., “DUI Tips in Halifax”) to prove you’re the expert clients need.
10. Stay Consistent
    • Keep your tone and branding steady across all platforms—professional, approachable, Canadian.
11. Know When to Act
    • Spot a problem (e.g., bad review spike)? Don’t wait—tackle it before it grows.

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Ready to Take Control of Your Reputation?
A great reputation doesn’t happen by accident. At Innovatsi, we help Canadian law firms protect and grow their standing with proven strategies. Contact us to see how we can elevate yours!