Grow Your Practice with Smart Paid Ads

Running a successful PPC campaign can bring new clients to your law firm fast—but it takes the right steps to get results without wasting your budget. Use this quick checklist to start strong. Need help? Innovatsi’s got your back!

1. Define Your Goal
   • Decide what you want: More calls? Consultations? Website visits? Clarity drives success.
2. Know Your Audience
   • Target the right people—think location (e.g., Toronto, Calgary) and legal needs (e.g., divorce, DUI).
3. Pick Smart Keywords
   • Choose terms clients actually search, like “Vancouver immigration lawyer” or “Halifax defence attorney.”
4. Craft Compelling Ads
   • Write short, urgent messages: “Charged in Ottawa? Call Now!” Highlight what sets you apart.
5. Set a Realistic Budget
   • Plan daily spending that fits your firm’s size and goals—start small, then scale.
6. Use Local Targeting
   • Focus ads on your city or province to reach nearby clients who need you most.
7. Create a Simple Landing Page
   • Send clicks to a page with a clear call-to-action (e.g., “Book a Free Consult”).
8. Track Results
   • Watch clicks, costs, and inquiries to see what’s working (hint: connect call tracking!).
9. Avoid Common Traps
   • Skip broad keywords or irrelevant clicks—keep it tight and relevant.
10. Review & Tweak
    • Check performance weekly. Adjust ads or budget to boost what works, cut what doesn’t.

---

Ready to Maximize Your PPC?
This is just the start. At Innovatsi, we turn clicks into clients with expert PPC strategies tailored for Canadian law firms. Contact us to learn how we can make your campaign a success!